From blank canvas to market-ready brand in 4 structured weeks
Don't worry about long meetings and all the extra hours added to your teams' calendar. We've got a focused, step-by-step roadmap designed to launch your startup past the competition.
The four week roadmap
Week 1
Kick-off
We kick-off with a strategic questionnaire for us to completely understand your business, market, target audience and so on.
Week 2
Visual concepting
We translate the brand strategy into distinct visual directions. You'll review the different paths.
Week 3
Final brand design
We craft your logo system, typography scale, color architecture, and ofcourse you’ll see your future brand applied across key touchpoints.
Week 4
Hand-off and launch
We deliver your entire production-ready identity straight into The Brand Hub: your centralized brand portal. We conduct a final walkthrough so your team can deploy immediately.
The Brand Sprint™ principles
This is what keeps our process fast
We keep calls to a minimum and share progress via quick Loom videos to protect the team's focus
You work 1-on-1 with senior design leads
Clear milestones and structured check-ins eliminate internal bikeshedding and keep execution moving forward
We mandate a decision maker lead on your side to streamline approvals and keeping feedback fast
Hard boundaries protect the 4-week deadline. We need your commitment on the feedback plan.
Sounds great
The answers to your questions
How much time is required from our team?
We require your active involvement in a 2-hour kickoff on day 1, followed by a brief 30 minute review in week 2 and a final presentation of 1,5 hours on our last day of The Brand Sprint. Outside of those sessions, our senior team handles 100% of the heavy lifting and you can do what you're good at.
Isn't 4 weeks too fast for quality?
We did it before and we'll do it again. So, short answer: no, it's not too fast. Long answer: traditional timelines are usually stretched out by waiting on feedback and meeting cycles. In The Brand Sprint, we eliminate calendar drag, working in tight co-creation blocks with senior talent to make decisions fast.
What if we don't like the design direction?
We eliminate guesswork before pushing a single pixel. During the kick-off, we establish clear visual benchmarks, target positioning, and strategic boundaries. In week 2 we're checking if we're all facing in the same direction again. Because you collaborate directly with senior design leads early in the process, feedback loops are immediate, eliminating the risk of unexpected surprises at final delivery.
Is The Brand Sprint suitable for complex B2B or tech products?
The Brand Sprint is actually ideal for complex products. Tech companies often struggle with dense, over-complicated messaging. Our senior strategists specialize in untangling complex technical offerings and distilling them into clear, high-converting visual narratives that resonate instantly with investors and potential enterprise buyers.
What happens after The Brand Sprint if we need continuous design support?
The assets we deliver are designed to be fully self-sustaining so your internal team or developers can build on them seamlessly. However, if you need help scaling your web build, creating sales collateral, or designing new product features post-launch, we've got you covered. Enter The Brand Club. our high-level, embedded growth model for teams that want to keep moving fast. Instead of spending months recruiting or onboarding a new agency that doesn't understand your business, you get instant access to an elite squad of senior designers, marketers, and strategists who already know your brand inside out.
We already have a MVP or early branding. Is The Brand Sprint right for us?
If you are an early-stage startup looking to upgrade from a DIY identity to win funding rounds or close major clients, absolutely. The Brand Sprint is engineered to turn fragmented MVP assets into a high-converting, scalable design system fast. However, if you are an established brand requiring deep corporate research, complex multi-stakeholder management, or extensive repositioning, a sprint framework isn't the right fit. For heavy-duty strategic trajectories of that scale, we run full agency builds through our flagship agency, Noordzuid.